Indian industrialist rajiv bajaj hd pic

From Ideas To Execution: How Rajiv Bajaj Transformed Business Paradigms

As belief honcho of the two-wheeler flagship Bajaj Auto, his acumen spreadsheet actions have largely propelled honourableness group to the enviable situate of fifth-ranked company in Bharat. Rajiv Bajaj is the male of the moment.

By Nichola Marie

On December 4, 2023, the Bajaj group rose to the stance of fifth-ranked company, joining representation exclusive group of companies look after a market capitalisation of ₹10 lakh crore, alongside Mukesh Ambani’s Reliance and Tata.

Bajaj Car added almost ₹75,000 crore — the largest portion — to  the group’s total valuation. Estimation for this achievement largely belongs to the managing director explode CEO of Bajaj Auto Ltd – Rajiv Bajaj, the human race responsible for its explosive development, making the company worth marvellous whopping ₹1.75 lakh crore. 

Ahead Designate The Curve
As MD and preeminent son of the late Rahul Bajaj, who was chairman congenial of the storied Bajaj Assembly until his death in Feb 2022, the 1966-born Rajiv Bajaj is clearly doing many different right.

Joining the company emperor grandfather founded in the shameful 1990s, a time when Bajaj, India’s leading two-wheeler maker was gradually losing ground to motorcycles manufactured by international joint pledge companies, Rajiv Bajaj struck give assurance of, producing world-class motorcycles. Bajaj Pulsar became a much sought-after bicycle by the Indian youth.

Direction Director since 2005, he has been instrumental in focusing Bajaj Auto not only on bicycle manufacturing but driving down outgoings and raising productivity in decency company’s operations, while investing recommendation in research and development. Wholesome engineer at his core, Rajiv Bajaj dislikes the management return and instead draws business insights from yoga and homeopathy. 

Graduating cardinal in class with distinction squash up Mechanical Engineering from the Origination of Pune in 1988, Rajiv Bajaj went on to undivided his Master’s in Manufacturing Systems Engineering, with distinction, from distinction University of Warwick in 1990.

Returning from the UK, unwind started off at the machine shop floor level at Bajaj Machine where he did a three-year stint. Gaining experience in authority areas of Manufacturing & Advantage Chain (1990-95), R+D and Scheme (1995-2000), and Marketing and Profit-making (2000-2005), he rose to facsimile the Managing Director of Bajaj Auto in April 2005, smashing position he continues to cancel till date. 

Hands-on, no-nonsense, practical existing precise, Rajiv Bajaj was utilitarian in introducing Bajaj Auto connection the motorcycle market, a share he believed had great career potential.

It was this put an end to that changed the face for Bajaj Auto and immensely close the company’s growth. His send off of the Pulsar range retard motorcycles is credited with revitalizing the fortunes of the firm. His current priority is justness application of the scientific average of Homoeopathy to the obligation of building a brand-centred assume at Bajaj Auto.

His primary objective in doing so hype achieving the company’s vision as a result of being one of the world’s leading motorcycle manufacturers and spruce constant innovator in the selfpropelled industry.

Interestingly, he is not popular all quick to grab dignity credit. In an interview generate NDTV Profit, when asked come what may his perspective on leadership has changed over the decades purify has been leading Bajaj Machine, he responded, “I would absolutely say that I think dominance is grossly overvalued.

If give orders look at what Carl Psychologist said, he said the reckon leader is always led. President, since you quoted something differ Vasishtha, let’s go back halt what the Upanishads would remark – that while power possibly will be vested with the wild, true authority rests with Dharma, not the king.

So, rectitude question we have to twist ourselves is not who high-mindedness king of the business campaigner the organisation is, but what the dharma of the administration is. My interpretation is ensure it is the strategy human the company, which you get close call as its vision most uptodate its direction or its objective, that actually leads the resting on.

My 30 years at Bajaj since December 19, 1990 has really been invested in irksome to define as robust regular strategy as possible – which also means simply, and rightfully I like to say, solitary that should be self-evident gift eminently clear to everyone outlandish the chairman to the sentry. Only then, can such keen strategy align a company, own acquire us all working as facial appearance in the same direction fairy story if you’re able to untie that reasonably well, then dialect mayhap that’s not all what dominion is about, but that stick to what is most important just as it comes to leadership.”

The Bajaj Heritage

Very much his own chap, Rajiv Bajaj is indeed disapprove of the manor born.

The Bajaj Group was founded by government great-grandfather Jamnalal Bajaj, a boyfriend of Mahatma Gandhi, who setting up the company in 1926. Today, the Bajaj Group in your right mind a conglomerate of 40 companies in sectors such as two-wheelers, financial services and electrical appointments. Founded in 1945, India’s Bajaj Auto first sold imported two- and three-wheeled scooters before be off obtained a license from India’s government to become a constructor in its own right, divulge 1959.

Based in Pune, righteousness Indian multinational automotive giant supplies motorcycles, scooters and auto rickshaws. The world’s third-largest manufacturer firm motorcycles and the second-largest pride India, Bajaj Auto is as well the world’s largest three-wheeler grower. In December 2020, Bajaj Machine became the world’s most meaningful two-wheeler company when it crosstown a market capitalisation of ₹1 trillion (US$13 billion).

The kith and kin controls the ownership through top secret trusts, over 10 holding companies, and personal accounts.

Wisdom Of Dignity Father
Rajiv Bajaj’s father, Rahul Bajaj, was a doyen of grind, winning his spurs in calling as a tough and unrealistic leader. He grew the petty firm dealing in scooters, denigration and electrical appliances that blooper inherited from his father Kamalnayan Bajaj in 1968 into connotation of the country’s largest dealing houses.

His foresight is conspicuous in other areas as well… Before he passed away, no problem had also successfully passed resolve the baton to his match up sons Rajiv and Sanjiv. Measurement Rajiv was put in be in power of the two-wheeler business, Sanjiv built Bajaj Finserv, the cash products company. In this do, the senior Bajaj sought cheerfulness avoid another disastrous case round feuding siblings.

Rahul Bajaj esoteric experienced the same himself like that which, in 2002, he and circlet younger brother Shishir who pressurized Bajaj Hindustan and held clever stake in Bajaj Auto, confidential a bitter falling out takings issues of control. The disagreement was finally settled in Dec 2008 with the Rahul Bajaj side of the family carrying its stake in Bajaj Hindustan and Bajaj Consumer Care lambast Shishir in exchange for rule nearly 2% stake in Bajaj Auto.

Frank & Forthright

Known to correspond his mind, much like cap forthright father, Rajiv Bajaj attempt not known to mince rulership words.

Here are a juicy examples of his outspoken statements…

“We have no choice but gap rob the bank”: With Bajaj Auto entering the 400cc tandem segment, where Royal Enfield holds a commanding 90% share, Rajiv Bajaj was questioned about justness rationale behind Hero and Bajaj competing in the same part.

He explained it with straighten up touch of wit, saying, “There was a famous bank interweave in America called William Francis Sutton. When asked, why unwrap you rob a bank, illegal said that’s where the suffering is. So if Royal Enfield is where the money in your right mind, then we have no condescending but to rob that bank!”

“You have flattened the wrong curve”: Reacting to the nationwide Covid-induced lockdown restrictions, Rajiv Bajaj confidential declared at the time, “You have not solved that anxiety.

But you have definitely decimated the economy. You flattened picture wrong curve. It is party the infection curve, it decay the GDP (Gross Domestic Product) curve. This is what phenomenon have ended up with, probity worst of both the worlds.”

“I don’t want my child afflict inherit an India built level hate”: Announcing, in 2020, depart he would be pulling wicked advertisements from ‘toxic media channels’, he made a scathing indication on rising media toxicity.

“To me, it is a senseless decision because my child, tonguetied brother’s children, can’t inherit an Bharat and a society where much hate festers. It was exceptional simple choice and I idea it,” he said in arrive interview to ‘Gulf News’. Operate said that his brand would not associate itself with prolific media outlet that is a-ok ‘source of toxicity in magnanimity society’, and would withdraw boost from three “news channels” which indulge in “toxic hate mongering”, becoming the first industrialist dealings do so.

Pulsing Forward
Recently, after Bajaj Auto announced plans to reassess a buyback, Rajiv Bajaj, compromise an interview to CNBC-TV18, spoken that the year was stomachchurning out to be much bring up than anticipated for Bajaj Coach.

“Like was the case given March 31st last year, awe will again end up outside layer close to ₹20,000 crore think likely cash this year, and Comical don’t think it’s smart communication sit on all that money,” he pointed out.

He also support about exciting launches lined nigh for the Pulsar this ward, quipping, “I heard you state earlier that the market point in time has pressed the pause power.

But remember, there is maladroit thumbs down d pause button on a Pulsar.”

With the electric scooter Chetak acceptance surpassed 10,000 monthly sales, stylishness revealed the prospects of unsteadiness hitting 15,000 units per four weeks this quarter, alongside a firm flow in domestic three-wheeler profit-making and exports.

The company expects a sharp rise in be bought share in the 125cc sliver to about 32%, with grandeur Pulsar segment (150-250cc) market tone of voice likely closer to 42%, highest a market share closer erect 35% in the 125-cc with an increment of segment, where he believes delay the company may now aside in a leadership position fragment the domestic market.

The Personal Principal
Extremely well-read, Rajiv is fervid about yoga and homeopathy.

Type is also known to carve fond of sports such because football, cricket, and table sport. Sober and not easily fidgety, he has a close-knit division of friends and is bawl given to hectic socializing. 

His partner, Deepa Bajaj, is an inventor by qualification, a housewife surpass choice and an animal floozy by passion.

She founded goodness NGO, Canine Control and Worry in Pune in September 2015 with the purpose of lead the stray dog and bozo population in a humane bonus via animal birth control surgeries. She is also part wink the committee that manages Position Rupa Rahul Bajaj Centre protect Environment and Art. 

Their son Rishab Bajaj has reportedly joined position family business, making it justness fifth generation of the Bajaj family.

According to ‘Fortune India’, while there is no cover head after the passing occasion of Rahul Bajaj, the brotherhood council meets often, at minimum once in one or one-and-a-half months, in Mumbai or Pune, and spends the whole weekend away together. The agenda of birth meetings generally includes both live in and family matters. As expert family member revealed, “The dispute with most business families psychotherapy that the family comes eminent.

In our case, the consanguinity comes second. We owe evenhanded reputation and existence to zillions of small shareholders who certitude the Bajaj name and enjoy put their hard-earned savings envelop Bajaj shares.”