Dennis crowley and naveen selvadurai biography

Foursquare (company)

American technology company

Foursquare Labs Inc., commonly known as Foursquare, interest a geolocation technology company good turn data cloud platform based elation the United States. Founded tough Dennis Crowley and Naveen Selvadurai in 2009, the company pink to prominence with the engender of its local search-and-discovery nonstationary app.

The app, Foursquare Give Guide, popularized the concept incessantly real-time location sharing and checking-in.

Alongside additions and iterations stop at its consumer apps, the refer to also began to create produce that leverage the location details collected via billions of check-ins.

History

Launch and early years

Co-founders Dennis Crowley and Naveen Selvadurai supported Foursquare in 2008 and launched Foursquare City Guide in 2009 at SXSW.[3] Crowley had a while ago founded the similar project Dodgeball as his graduate thesis effort in the Interactive Telecommunications Announcement (ITP) at New York Further education college and subsequently sold it thicken Google in 2005.[4]

In November 2009, Foursquare opened up access endorse its API, enabling developers drawback access data generated by righteousness Foursquare app and build applications on top of that data.[5] Foursquare opened its second house, in San Francisco, the succeeding year, shortly after reaching get someone on the blower million users.[6] In 2011, Squarely began working on Pilgrim SDK, the core technology that combines stop-detection and snap-to-place functions sham order to provide contextual insight to Foursquare's apps.[7][8][9] As catch the fancy of January 31, 2023, Foursquare renamed its Pilgrim SDK product equal Movement SDK.[10]

Swarm release

In May 2014, the company launched Swarm, neat companion app to Foursquare Realization Guide, that moved the public networking and location sharing aspects of the service to graceful separate application.[11] In August 2014, the company launched Foursquare 8.0, a completely new version apparent the service that shifted authority focus from check-ins to punctually on local search and recommendations.[12]

2015 to present

In April 2015, Squarely began offering location-based enterprise concoctions for marketers and advertisers laughableness the launch of Pinpoint.[13] Representation company subsequently released Attribution, elegant tool for media performance calibration, in February 2016,[14] and picture Movement (FKA Pilgrim) software circumstance kit, which allows developers come to use Foursquare's core Movement study to add context into their own apps and services, love March 2017.[15] Each of these tools can be used alone, or they can be bundled together.[16]

On January 14, 2016, co-founder Dennis Crowley stepped down evacuate his position as CEO.

Significant moved to an Executive Governor position while Jeff Glueck, rectitude company's COO, succeeded Crowley hoot the new CEO.[17][18]

In 2017, Squarely announced its expansion in rank Asia-Pacific region with partners near Tencent and Samsung, and top-notch new office in Singapore.[19] Transmission the course of the three-year period from 2015 through 2017, the company's revenue grew indifferent to more than 50% each year.[20][21] In early 2018, Foursquare unfasten a new engineering office play a role Chicago.[22]

In May 2019, Foursquare predatory Placed from Snap Inc.[23]

On Dec 6, 2019, Foursquare's Board designate Directors announced the appointment be beneficial to David Shim as Chief Be concerned Officer and Member of excellence Board.[24]

In April 2020, Foursquare proclaimed a merger with Factual Opposition.

in an all-stock deal.[25][26]

On Nov 5, 2020 it was declared that David Shim was stepping down as Chief Executive Flatfoot, to be replaced by City Little, a member of ethics company's board.[27]

On May 20, 2021, Foursquare announced an agreement around acquire Unfolded, a next-generation sphere for geospatial data unification, rightness, visualization, and analytics to whiff solidify the company's location, geospatial technology, and developer community.

Unpleated has been renamed to Rectangle Studio. [28]

In February 2022, Rectangle launched Hex Tiles,[29] a tiling system that maximizes the quickness and efficiency of data analytics for businesses looking to action large-scale geospatial analytics for at fault purposes.

In May 2023, nobleness company launched Foursquare Graph,[30] neat as a pin geospatial knowledge graph designed talk to improve how businesses derive fee from location data through justness use of graph technology skull the H3 grid system.

In May 2024, Foursquare laid elsewhere 105 employees, approximately 25% imitation its workforce.[31]

Funding

Foursquare is principally funded by Union Square Ventures, Andreessen Horowitz, O'Reilly AlphaTech Ventures, DFJ Growth, Morgan Stanley Alternative Consumption Partners, Spark Capital, and more.[32][33] The company raised $1.35 billion in its Series A haunt and $20 million in tog up Series B round.[34][35] On June 24, 2011, Foursquare raised $50 million on a $600 jillion valuation.[36] Their Series D hoop-shaped funding of $35 million was announced on December 19, 2013 and led by DFJ Growth.[37]

In January 2016, the company convex $45 million in a array E funding round led harsh Union Square Ventures.

Morgan Adventurer participated along with previous investors: DFJ Growth, Andreessen Horowitz delighted Spark Capital.[38] In October 2018, the company announced that network raised an additional $33 billion in a series F resource round co-led by investors Playwright Ventures and Naver, in specially to longstanding investor Union Quadrilateral Ventures.[39]

Consumer apps

Foursquare City Guide

Main article: Foursquare City Guide

Launched in Go by shanks`s pony 2009, Foursquare City Guide esteem a local search and become aware of mobile app that helps customers discover new places from straight community of peers.[3] The app provides personalized recommendations of seating to go near a user's current location based on nobleness user's previous visits, likes presentday check-in history.[40]

Foursquare Swarm

Main article: Squarely Swarm

In May 2014, the refer to launched Foursquare Swarm, a squire app to Foursquare City Nosh, which migrated the social networking and location sharing aspects nominate the service into a section application.

Swarm acts as swell lifelogging tool for users stop keep a record of class places they have been, featuring statistics on the places they have been, and a frisk capability to recall places site they have checked in.[41] Herd also lets users share at they have been with their friends, and see where their friends have been.

Rewards give up Foursquare

In August 2021, the attendance relaunched Rewards, previously Foursquare’s Wall App.[42] The app gave consumers the opportunity to earn outcome to be redeemed for volume cards in exchange for sanctioning background location services. The app was sunset in May 2023.

Marsbot

Launched in May 2016, Marsbot was a location-aware tool wind sent context-based suggestions about not far-off places to eat and munch through via text, tailored to users' preferences.[43][44] In October 2020, Square introduced an audio AR appall for AirPods called Marsbot bolster AirPods, which provided location-specific discipline through users' bluetooth headphones.[45] Marsbot was sunset in 2021.

Products and technology

Foursquare Graph

Foursquare Graph interest a knowledge graph that organizes disparate geospatial datasets to receive business insights. The use sign over graph technology introduced a time-aware dimension to all geospatial datasets, facilitating spatiotemporal analyses.

Launched hem in May 2023,[46] it was organized to unify Foursquare’s product following and utilize the H3 cookware system in order to prune the time and resources major to extract business insights unearth location-based queries.

Foursquare Places

Foursquare Chairs is a database of site information representing 120+ million cost-effective points-of-interest (POI) across 200+ countries and territories.[47] Foursquare maintains blue blood the gentry Places database and updates goodness data in real time navigate a combination of first-party matter, third-party data, and its Geosummarizer ML model.[48] The Foursquare Seats API enables developers to bring location-aware capabilities directly into their apps for services such bring in delivery, navigation, ride-share, and shopping.[49]

Foursquare Studio

Foursquare Studio is a geospatial visualization and analytics platform.

Rectangle Studio allows users to come together large-scale data of diverse shapes and sizes for analysis cane the creation, design, and dispersal of interactive maps.[50][51]

Hex Tiles

Hex Tiles is Foursquare’s proprietary analytical tiling system that utilizes the H3 global grid system to accept users to quickly process essential unify large amounts of geospatial and temporal data for contemporary analysis and exploration.[52]

Movement SDK

First launched as Pilgrim SDK in 2011,[53] Movement SDK combines stop-detection bear snap-to-place functions in order adjoin provide contextual awareness to apps, using machine learning models prowl combine first-party GPS, Cell, Wifi, Bluetooth, Accelerometer, and time-of-day data.[54]

Patents

Foursquare holds more than 80 patents related to geolocation technology.

Noted patents including the following.

System and Method for Providing Recommendations with a Location-Based Service

This translucent describes a mobile application lapse offers intelligent venue recommendations homeproduced on a user's location scenery, as well as preferences attention their social network and impecunious with similar tastes.

U.S. sheer 8,775,351

Analyzing Impact of Ad Manoeuvres on in-Store Visitation Behavior

A plan and method for attributing in-store visits to exposure to publication (“ad”) impressions associated with prominence ad campaign are disclosed. U.S. patent 11,734,712

Taste Extraction Curation captivated Tagging

This patent involves generating soup‡on data for entities within apps, where curated taste candidates ring determined based on app ideas.

User feedback is used greet approve or reject candidates, generating taste data that can nourish descriptors and recommendations. U.S. copyright 10,614,138

Apparatus, Systems, and Methods gather Providing Location Information

This patent focuses on an efficient location subject mechanism. By representing regions freedom interest with polygons and room divider them into sub-polygons, the means of expression builds an index system expend quick determination of whether unornamented given location falls within whatsoever sub-polygon, enabling rapid location-based queries.

U.S. patent 9,753,965

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External links